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Oracle University e-Commerce Advertising Specialist

Development of communication programs to promote Oracle's products & services.
Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
OracleUniversity e-Commerce Advertising Specialist
Oracle University (OU) is the premierprovider of training and certification solutions for Oracle technologies andproducts. As one of the largest global corporate training organizations, weoffer thousands of classroom, live virtual classes, and digital learningsolutions for learners around the world, backed by a world leading customercertification programme.
In order to drive continued ecommercegrowth of our B2C market segment, Oracle University is looking to recruit an experiencedand enthusiastic online advertising specialist to join the global OracleUniversity e-commerce/Marketing Team. The appointee will have a core focus onplanning and executing online free and fee backlink and advertisinginterventions in support of ecommerce online booking growth.
RESPONSIBILITIES:
As an Oracle Universitye-commerce Advertising specialist, you will be responsible for the planning andexecution of global initiatives that drive online targeted traffic growth toand conversion through, a portfolio of online OU ecommerce stores.
Activities include:
Planning and executing aglobal, url deep linking integration strategy (backlinks) to promote OracleUniversity products and services throughout Oracle.com, internationalOracle.com and Oracle subsidiary domains (including..cloud.oracle.com,java.com, mysql.com).
- PS..0 ->Build strong and mutuallybeneficial, 3rdparty business relationships to enable external url backlink growth and valueproposition awareness of, Oracle University products and services. Core focuson sites relating to news, articles, FAQ and interest sites associated withcore Oracle technologies.
Creating an OU instructorsupported, community advocacy program to drive outreach and targeted trafficgeneration of the OU brand across key Oracle Blog venues and externalcommunities (e.g Coderanch.com, Spiceworks).
- PS..1 ->Plan A/B &Multi-variant experiments on backlink traffic flows using the Oracle CommerceCloud Experiment engine and Oracle Maxymiser.
Undertake data driven,predictive personalization analysis to optimize the conversion of new onlinebusiness to existing and new market segments.
- PS..2 ->Support the deployment ofexternal display awareness campaigns using video, image & text basedadverts using YouTube, Google Display Networks and external media publishingplatforms.
QUALIFICATIONS:__
Minimumbachelor degree education in Advertising, Marketing or Computing Systems.
- PS..3 ->Atleast 5 years of global experience working in online advertising with advancedonline technologies, ideally in an ecommerce context.
Provenbusiness track record in the planning and execution of high convertingadvertising to revenue initiatives across different products, languages andcultures.
- PS..4 ->Provenexperience in analytical campaign execution, measurement and attributionthrough advertising technologies such as Data Management Platforms, GoogleAnalytics, Adobe Analytics and Oracle Maxymiser.
Excellentcommunication skills, both written and verbal.
- PS..5 ->Abilityto exceed against annual ecommerce sales goals, and deliver to agreed executiontimelines.
Corefocus on continued professional development; comfortable working in a remoteteam.
- EEOC (Oracle is an Equal Employment Opportunity Employer. All qualified
applicants will receive consideration for employment without regard to race,
color, religion, sex, national origin, sexual orientation, gender identity,
disability and protected veterans status or any other characteristic protected
by law.)
/As part of Oracle s employment process candidates will be required to complete a pre-employment screening process, after a conditional offer has been extended./
Job: Marketing
Organization: Oracle
Title: Oracle University e-Commerce Advertising Specialist
Location: CA,California-Redwood City
Requisition ID: 18000ZAW
Other Locations: United States

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